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    justinpark

    Posts : 55
    Join date : 2009-09-02
    Age : 22

    Digital Billboards

    Post  justinpark on Sat Jan 09, 2010 1:57 am

    Is it Time to Pull the Plug?

    Billboards are another weapon of the advertiser's arsenal to persuade their customers to purchase an item, but is it really necessary to digitalize them in order to show multiple advertisements instead of one? The Los Angeles City Government struck deals with two companies (Clear Channel and CBS), permitting them to digitalize over 800 of their billboards. All of these billboards have one thing in common, they all disrupt the peace and quiet of residential areas.

    Imagine living in a home constantly bombarded by tacky, bright colors from a large digital billboard. Visualize neon blues and purples shining through the blinds, painting the white walls into a striped madness of luminescent lights. Every five minutes the colors change. From blue and purple, to yellow and orange; ceaselessly, the digital billboard continues to breach the home with its penetrating rays. One minute it's a commercial for H&M introducing their new products, the next minute, it's a disgustingly illuminated advertisement for Disneyland. Yes, surprisingly enough, this is happening in parts of Los Angeles County.

    Many neighborhoods became so fed up with the chintzy look that the digital billboards painted onto their residences that homeowners began to band up to eradicate the billboards. However many revolts and sues there have been against the city government concerning this issue, it is completely under the city's power if they decide to revoke the permits for the Clear Channel and CBS digital billboards. It has been said by an attorney for both companies that the vocal group of neighborhood activists are a mere percentage compared to the people who appreciate the special qualities of the digital billboards.

    Scoffing at the companies, many of the residents in Westwood have taken matters into their own hands and have joined activist groups like the Coalition to Ban Billboard Blight. This group challenged the validity of three billboards in an attempt to take them down.

    Digital billboards can also become a factor in lowering home values. "If you had a choice of buying a home, would you buy a home that had one of these things in your backyard?" Barbara Broide, president of the Westwood South of Santa Monica Blvd. Homeowners Assn. said.

    Is it time to pull the plug on these billboards that have been abrading homeowners for years? Gradually although, it seems the residents are winning the fight to destroy the vexatious digital billboards, or even just to convert them to traditional billboards.

    reginaliu

    Posts : 189
    Join date : 2009-09-03

    Re: Digital Billboards

    Post  reginaliu on Sat Jan 09, 2010 7:47 pm

    Billboards are another weapon of the advertiser's arsenal to persuade their customers to purchase an item, but is it really necessary to digitalize them in order to show multiple advertisements instead of one? The Los Angeles City Government struck deals with two companies (Clear Channel and CBS), permitting them to digitalize over 800 of their billboards. All of these billboards have one thing in common, they all disrupt the peace and quiet of residential areas.

    Imagine living in a home constantly bombarded by tacky, bright colors from a large digital billboard. Visualize neon blues and purples shining through the blinds, painting the white walls into a striped madness of luminescent lights. Every five minutes the colors change. From blue and purple, to yellow and orange; ceaselessly, the digital billboard continues to breach the home with its penetrating rays. One minute it's a commercial for H&M introducing their new products, the next minute, it's a disgustingly illuminated advertisement for Disneyland. Yes, surprisingly enough, this is happening in parts of Los Angeles County.

    Many neighborhoods became so fed up with the chintzy look that the digital billboards painted onto their residences that homeowners began to band up to eradicate the billboards. However many revolts and sues there have been against the city government concerning this issue, it is completely under the city's power if they decide to revoke the permits for the Clear Channel and CBS digital billboards. It has been said by an attorney for both companies that the vocal group of neighborhood activists are a mere percentage compared to the people who appreciate the special qualities of the digital billboards.

    Scoffing at the companies, many of the residents in Westwood have taken matters into their own hands and have joined activist groups like the Coalition to Ban Billboard Blight. This group challenged the validity of three billboards in an attempt to take them down.

    Digital billboards can also become a factor in lowering home values. "If you had a choice of buying a home, would you buy a home that had one of these things in your backyard?" Barbara Broide, president [President] of the Westwood South of Santa Monica Blvd. Homeowners Assn. [Association] said.

    Is it time to pull the plug on these billboards that have been abrading homeowners for years? Gradually although, it seems the residents are winning the fight to destroy the vexatious digital billboards, or even just to convert them to traditional billboards.

    justinpark

    Posts : 55
    Join date : 2009-09-02
    Age : 22

    Re: Digital Billboards

    Post  justinpark on Tue Jan 12, 2010 12:03 pm

    Billboards are another weapon of the advertiser's arsenal to persuade their customers to purchase an item; but is it really necessary to digitalize them in order to show multiple advertisements instead of one? The Los Angeles City Government struck deals with two companies (Clear Channel and CBS), permitting them to digitalize over 800 of their billboards. All of these billboards have one thing in common, they all disrupt the peace and quiet of residential areas.

    Imagine living in a home constantly bombarded by tacky, bright colors from a large digital billboard. Visualize neon blues and purples shining through the blinds, painting the white walls into a striped madness of luminescent lights. Every five minutes the colors change. From blue and purple, to yellow and orange; ceaselessly, the digital billboard continues to breach the home with its penetrating rays. One minute it's a commercial for H&M introducing their new products, the next minute, it's a disgustingly illuminated advertisement for Disneyland. Yes, surprisingly enough, this is happening in parts of Los Angeles County.

    Many neighborhoods became so fed up with the chintzy look that the digital billboards painted onto their residences that homeowners began to band up to eradicate the billboards. Along with the horrendous look, it also produces a annoying sound. However many revolts and sues there have been against the city government concerning this issue, it is completely under the city's power whether or not they decide to revoke the permits for the Clear Channel and CBS digital billboards. It has been said by an attorney for both companies that the vocal group of neighborhood activists are a mere percentage compared to the amount of people who appreciate the special qualities of the digital billboards.

    However, there are some that view the digital billboards in a different perspective than these homeowners. Are the companies' decisions in placing these modernized billboards throughout Los Angeles reasonable? Freshman Bridget Ahad commented, "I believe that the billboards do not need to be what other's perceive as "reasonable" because they are merely ads, and the only function of ads are to advertise which keeps businesses in the loop." "Personally, I find flashy billboards that litter the city irritating; however, I wouldn't be annoyed to the extent where I would sue the city." said freshman Elbert Wang.

    Scoffing at the companies, many of the residents in Westwood have taken matters into their own hands and have joined activist groups like the Coalition to Ban Billboard Blight. This group challenged the validity of three billboards in an attempt to take them down. Homeowners want to deactivate these as soon as possible to preserve the character and reputation of their residences. Judy Marlin, who had bought her home 30 years ago, was faced with the issue of a digital billboard right in there mountain view. The Hollywood Hills West Neighborhood Council in Marlin's neighborhood succeeded in persuading the sign's owner in turning the sign between midnight and sunrise.

    Digital billboards have caused multitudes of problems. They may also be a factor in lower home values. "If you had a choice of buying a home, would you buy a home that had one of these things in your backyard?" Barbara Broide, President of the Westwood South of Santa Monica Blvd. Homeowners Association said. They have even been placed on Santa Monica Boulevard, the Comstock Hills Homeowners Association argued that it was improper because it is a designated scenic highway.

    Is it time to pull the plug on these billboards that have been abrading homeowners for years? Gradually although, it seems the residents are winning the fight to destroy the vexatious digital billboards, or even just to convert them to traditional billboards.

    Is it Time to Pull the Plug?
    Digital Problems

    justinpark

    Posts : 55
    Join date : 2009-09-02
    Age : 22

    Re: Digital Billboards

    Post  justinpark on Wed Jan 13, 2010 10:12 am

    Billboards are another weapon of the advertiser's arsenal to persuade their customers to purchase an item; but recently, two companies (Clear Channel and CBS) have begun to digitalize them in order to show multiple advertisements instead of one. The Los Angeles City Government struck deals with these companies, permitting them to digitalize over 800 of their billboards. All of these billboards have one thing in common, they all disrupt the peace and quiet of residential areas.

    Many neighborhoods became so fed up with the chintzy look that the digital billboards painted onto their residences that homeowners began to band up to eradicate the billboards. Along with the horrendous look, it also produces a annoying sound, noted many homeowners. However many revolts and sues there have been against the city government concerning this issue, it is completely under the city's power whether or not they decide to revoke the permits for the Clear Channel and CBS digital billboards. It has been said by an attorney for both companies that the vocal group of neighborhood activists are a mere percentage compared to the amount of people who appreciate the special qualities of the digital billboards.

    However, there are some that view the digital billboards in a different perspective than these homeowners. Are the companies' decisions in placing these modernized billboards throughout Los Angeles reasonable? Freshman Bridget Ahad commented, "I believe that the billboards do not need to be what other's perceive as "reasonable" because they are merely ads, and the only function of ads are to advertise which keeps businesses in the loop." "Personally, I find flashy billboards that litter the city irritating; however, I wouldn't be annoyed to the extent where I would sue the city." said freshman Elbert Wang.

    Scoffing at the companies, many of the residents in Westwood have taken matters into their own hands and have joined activist groups like the Coalition to Ban Billboard Blight. This group challenged the validity of three billboards in an attempt to take them down. Homeowners want to deactivate these as soon as possible to preserve the character and reputation of their residences. Judy Marlin, who had bought her home 30 years ago, was faced with the issue of a digital billboard right in their mountain view. The Hollywood Hills West Neighborhood Council in Marlin's neighborhood succeeded in persuading the sign's owner in turning off the sign between midnight and sunrise.

    Digital billboards have caused multitudes of problems. They may also be a factor in lower home values. "If you had a choice of buying a home, would you buy a home that had one of these things in your backyard?" Barbara Broide, President of the Westwood South of Santa Monica Blvd. Homeowners Association said. They have even been placed on Santa Monica Boulevard, the Comstock Hills Homeowners Association argued that it was improper because it is a designated scenic highway.

    Eric Garcetti, the City Council President of Los Angeles, has proposed that the billboards could be moved away from residential districts after a few weeks when officials meet with the sign companies in order to suggest the movement of their digital billboards from residential areas.

    Is it time to pull the plug on these billboards that have been abrading homeowners for years? Gradually although, it seems the residents are winning the fight to destroy the vexatious digital billboards, or even just to convert them to traditional billboards.

    Is it Time to Pull the Plug?
    Digital Problems

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